The Telangana Congress party seems to be working with outdated formulae, not pacing up with the modern day requirements.
While the state government recently erected large hoardings across Hyderabad roads celebrating Rs 1.78 lakh crore worth of investments brought in from the Davos World Economic Summit, the irony is hard to ignore; who is actually seeing these hoardings on the roads?
In today’s world, it’s social media that should be utilized to reach the masses, but Congress seems to be lagging behind in adapting to modern communication strategies.
Adding to the chaos, the party has once again demonstrated its internal disarray.
Duddilla Sreedhar, a minister in the Congress government, praised Andhra Pradesh Chief Minister Chandrababu Naidu in the matter of bringing in investments, rather than Telangana’s own CM, Revanth Reddy.
This public display of favoritism has only added to the perception of a party lacking in hierarchical discipline.
In Congress, it often feels like no leader is genuinely supportive of the growth of another, particularly when it comes to the position of Chief Minister.
The latest embarrassment came when Congress decided to conduct a Twitter poll asking people to choose between "Farmhouse Party" (a term coined by Congress for BRS) and "Public Governance" (a name the Congress gave itself).
The results were a disaster for the party—67% of respondents voted against Congress, further highlighting its weak social media presence and the misguided actions of some leaders.
With such disarray and lack of coherent strategy, Revanth Reddy’s position and credibility were publicly undermined, leaving the party in an embarrassing situation on a national level.
Jagan Mohan Reddy, despite having strong social media support during his tenure, primarily used it to target TDP leaders rather than highlight his achievements in attracting investments and signing MOUs. In the end, this approach didn’t work out for him.
Now, Revanth Reddy seems to be heading down the same path by not fully utilizing social media to his advantage.
