Marketing is all about innovation, and advertising is all about catching attention.
A message on the hoarding of a clinic has now become the topic of discussion. "The truth about life is that shit happens every day—talk to us if it doesn’t."
This statement on the hoarding of ASSANA, a constipation and gut health clinic, has caught the attention of many, both on the roads and on social media, where it has gone viral.
This Chennai-based clinic has now gained fame not only in India but also abroad, thanks to its innovative, hilarious, yet factual message.
While the public is entertained, MBA colleges have taken note, making this a case study in marketing and advertising classes.
