With every election that comes in every five years, the mode of electioneering has been undergoing drastic changes.
While conventional mode of campaigning like door-to-door canvassing, distribution of pamphlets and addressing rallies is still relevant even today, the parties have started taking to sponsoring of paid news and advertisements in media for the last couple of elections.
Now, the latest trend is campaigning on the social media platforms like WhatsApp, Facebook, Twitter and Instagram.
In 2014, the Bharatiya Janata Party has extensively used the social media all over the country to influence the public opinion and come to power at the Centre.
Now, the ruling Telangana Rashtra Samithi has been far ahead of other parties in launching a publicity blitzkrieg through social media platforms.
The TRS government has established a digital media wing in the Secretariat to extensively propagate the government programmes and it is now coming to the help the TRS in the election campaign.
This digital team has not only been promoting the TRS, but also effectively attacking the opposition parties.
Now, TRS president and chief minister K Chandrasekhar Rao has set up a separate digital media wing in the party office and entrusted the responsibility to his daughter and Nizamabad MP Kalvakuntla Kavitha.
The party is recruiting sharp youngsters who are tech-savvy and good at creating new programmes for the party in the elections.
The party is planning to conduct a workshop for its party cadres who are active in the social media, so that they take the party closer to the people using social media platform.
TRS and its top leaders including KT Rama Rao and K Kavitha are quite tech-savvy and have a huge following on twitter.
The party called upon the cadre and social media opinion leaders to enroll for the workshop. The Twitter itself has come forward to provide training for its cadre to become active on twitter.
