Sakshi TV channel is losing its sheen according to the latest TRP ratings. Unless the Sakshi TV team takes immediate measures, its revival will be challenging in this highly competitive world.
It's obvious to see a decline following the defeat of YCP, but the extent of the downfall is shocking and surprising. There could be many reasons for this.
The channel may be struggling to maintain viewers' interest with the right kind of programs and engaging reports.
Currently, the latest TRP of Sakshi TV is 15.8, while the top channel TV9 is enjoying a TRP of 88.8. The status of Sakshi Daily is still unknown as the ABC ratings have yet to be released.
Since Sakshi has been heavily dependent on the fate of a political party, unless there is significant activity from the present opposition party, Sakshi has little political material to publicize.
Therefore, both the political activity in the state of Andhra Pradesh and the public's interest in the channel are interrelated.
We have to see how the team works towards its revival.
