Even as the works on the Amaravati capital city are going on in full swing, the Andhra Pradesh government has come out with a crazy idea of engaging influential people and celebrities as the brand ambassadors of Amaravati to promote it as a world-class capital city.
A government order to this effect was issued on Friday by the state municipal administration and urban development department.
According to the order, Amaravati is a testament to modern urban planning, sustainability, and cultural heritage. Nestled along the banks of the Krishna River, Amaravati is not just a city but a symbol of resilience, collaboration, and innovation.
With its focus on eco-friendly infrastructure, vision to be a green city, with seamless connectivity, and citizen-centric design, Amaravati aspires to set benchmarks for urban development in India, the order said.
“What makes Amaravati unique is not only its architectural and strategic vision but also the spirit of its people. From farmers, who contributed their lands to individuals who dedicated their skills and efforts, Amaravati's journey has been one of collective growth and contribution,” it said.
In order to elevate Amaravati's image, it has been considered appropriate to engage "Brand Ambassadors" at different levels.
Accordingly, the AP Capital Region Development Authority will appoint the Brand Ambassadors as per the suggestions of chief minister N Chandrababu Naidu, who is the nominating authority.
The GO said for the consideration as the Brand Ambassador, one should be an exceptional candidate satisfying at least one of the three criteria:
a. Exceptionally high visibility across the Globe on any relevant theme, such as sustainability, development, innovation, community engagement, etc.
b. Professional with exceptional domain credentials; and
c. Extra ordinary commitment and participation with local communities/community pride in the capital region.
According to sources, the likely names that are doing rounds for being considered as Brand Ambassador for Amaravati are: Badminton superstars P V Sindhu or Pullela Gopichand, Chess champion Koneru Hampi or Harika Dronavalli, popular film directors S S Rajamouli or Anil Ravipudi or S Raghavender Rao or actor Nagababu.
It will be interesting to see who fill the nod from Naidu!
