Raviteja's recent track record was so bad that exhibitors are least interested to screen this Friday release Disco Raja.
Majority exhibitors are keen on retaining Sankranthi biggies as they are still holding well and can do better during weekend.
Given the dismal show of Raviteja's recent films like Amar Akbar Antony and Nela Ticket, exhibitors are not excited about his latest film Disco Raja in spite of its promising premise and good soundtrack.
Vi Anand is a bankable director who comes up with innovative ideas and Disco Raja looks interesting with its retro setup.
Good word of mouth can help Disco Raja to get more screens by the weekend. So it is extremely important for the film to generate positive word of mouth from its early shows tomorrow.
The film needs to recover more than Rs. 22 Cr from theatricals to be a box office success and it needs enough screens to reach there.
