We witnessed how Y S Jagan Mohan Reddy’s over-projection of welfare schemes through newspaper advertisements and TV commercials ultimately contributed to his downfall.
He largely ignored promoting development initiatives, and the excessive focus on distributing public money to the poor caused resentment among other sections of voters.
Surprisingly, Chandrababu Naidu, the current Chief Minister of Andhra Pradesh, seems to be making a similar mistake, though in a different way.
He has been heavily promoting the development of Amaravati, while leaving other cities and regions largely unmentioned.
This overemphasis on Amaravati’s development could create dissatisfaction among people in other areas and potentially harm his party’s prospects in the next elections.
Naidu must ensure a balanced approach, highlighting how he is fulfilling promises related to both welfare and development, and emphasizing the overall progress of the entire state — not just Amaravati. Otherwise, this Amaravati-centric publicity campaign may backfire.
