Film: Prema Ishq Kadal
Rating: 2.5/5
Banner: Lucky Media
Cast: Harshvardhan Rane, Vishnu Vardhan, Harish Varma, Vithika Sheru, Ritu Varma and Sree Mukhi
Cinematography: Karthik Gattamneni
Music: Shravan
Producer: Bekkam Venugopal
Director: Pavan Sadineni
Theatrical release: 06/12/2013
Story:
Royal Raju (Sri Vishnu) is a man with rural mindset who happens to fall in love with Sameera (Ritu), a costume designer of a movie. Royal Raju has some values on life and sex but Sameera hasn’t. On the other hand Randy (Harshavardhan) is a singer who develops feelings towards Sarayu (Vithika Sethu) due to a common interest of serving orphans. And the third pair is Arjun (Harish) and Shanti (Sree Mukhi) where the former is a play boy with multiple sexual affairs and the latter is the one who offers herself to her boss for growth in her career. Finally how all these three stories culminate makes the point in the film.
Performances:
Debutante actor Sri Vishnu turns the heads. The character given to him has ample scope to perform with humor in diction and characterization. He has confidence in him and hence proves to be a promising actor provided he sculpts himself further.
Harshavardhan Rane appeared with single serious expression through out. He couldn’t deliver enough of histrionics to connect to the female audience.
Harish is just ok but he is not a face to register among the audience with single appearance. His performance is just ok and nothing big to mention.
All three heroines passed in screen presence and no complaint on their performances as well. They delivered what they are supposed to. Comedian Ravi over performed to some extent. Madhura Sreedhar, the director and audio company owner acted in a special role as himself. Similarly Bhanu who is one in the duo Anil-Bhanu, the ace publicity designers, brought some laughs with his portrayal as film director. Chitram Rajesh and Swamy Rara fame comedian also did their best. Others are ok.
Highlights:
- Cinematography
- Music
- Casting
Drawbacks:
- Lack of entertainment
- Slow pace
Analysis:
Pavan Sadineni, despite his debut film, delivered reasonably commendable product. Many don’t feel they are watching a small budget film. Cinematography by Karthik Ghattamaneni and music by Shravan deserves good mention. Both the departments brought feel good element.
But the heavy lags, unnecessary filling dialogues and the deliberate struggle to narrate a simple point in a lengthy way gives a lethargic appeal. And the fundamental flaw is how can the character Shanti blame a boy for calling on her mobile when she is in a business meeting? It is indeed her responsibility to keep the mobile in silent mode. And Royal Raju says ‘I love you’ to every girl in first half and in climax he is shown as a man with values. There are some directorial flaws here and there that will show effect on total viewing experience.
When this youthful content is supposed to run in a fast express, it appears to be crawling in a passenger train. The real moment starts only in the climax. But as the moment grips up, the movie ends abruptly.
The film promises no great peaks and at the same time it cannot be rejected as a dud. The overall experience can be termed ok but not great.
The biggest enemy for this film is the lack of sharp cut in scenes. Dialogues also could have been better. The songs are good but the background score marred. It is a known fact that background score can take the film to next level even though the content is a bit weak.
This entertainer, targeted for youth, meets the requirement but not up to the expected level. Moreover this film targets the grey shades of today’s girls. That may appeal to many boys but not girls obviously.
Bottomline: Steady but slow
(Venkat can be reached at [email protected] or https://twitter.com/greatandhranews)
