There is a stark difference in the approach to promoting movies on OTT platforms between those that succeed in theaters and those that flop.
Successful movies often receive extensive promotion and are promptly streamed on OTT platforms, while unsuccessful ones are often overlooked and quietly released on OTT without much fanfare.
However, in the case of 'Hanu-Man', the opposite happened. Despite being a blockbuster in theaters, the movie was released on OTT without any hype or significant announcement.
OTT viewers had eagerly awaited the streaming of this movie for years, but ZEE5 failed to capitalize on its high anticipation. It was simply released without any advertising or promotion.
Many had expected the movie to be streamed on Shivaratri, but this did not happen.
At one point, director Prashant Varma tweeted about the delay, suggesting that viewers be patient for a positive outcome. Eventually, the film was released on streaming platforms without much fanfare.
ZEE5 missed the opportunity to leverage the success of 'Hanu-Man' as Amazon Prime and Netflix typically do with hit movies. Already struggling to compete, this OTT company's failure to capitalize on such a significant release like 'Hanu-Man' is disappointing.
It's disheartening that 'Hanu-Man' did not receive the same level of promotion as daily serials on Zee Telugu. If the company aims to attract major films to their platform, they may need to rethink their approach.
