Besides the holdover movie NTR’s "Devara,” Sree Vishnu’s “Swag” were the two options the Telugu audiences had during the weekend in the USA. Sree Vishnu’s “Swag” grossed a very average number.
“Swag” collected about $180k in its first weekend, an impressive number for this kind of genre. However, "Swag" will not add much to its kitty hereafter. It will end up with a lifetime gross of around $200k.
#Swag: Fri: $105,323 Sat: $60,384 Sun: $18k Total Gross: $180k
NTR’s “Devara” has added another $300k to its kitty. Though the second weekend collections are not massive, they still are an impressive amount, which is an advantage.
"Devara" is now on track to join the $6 million club in a few days.
#Devara: First Week – 5.49M 2nd Fri: $104,191 2nd Sat: $135,432 2nd Sun: $60k (apprx) Total Gross: $5.8M (apprx)