Indian cinema now means Telugu cinema, but not Bollywood. Tollywood has seen exponential growth, breaking barriers and setting records.
Despite a low success rate overall, its hits have redefined Indian cinema, captivating audiences nationwide with unprecedented box office collections.
Tollywood’s appeal lies not just in mass films or hero-centric narratives but also in its embrace of diverse, unique storytelling.
Alongside supporting blockbusters featuring stars like NTR, Prabhas, and Allu Arjun, Telugu audiences have championed smaller films with innovative plots. This mix of mass appeal and creativity gave Tollywood a distinct identity in 2024.
Notably, Pushpa 2 and Kalki joined the coveted Rs 1,000 crore club, showcasing Tollywood’s market expansion.
HanuMan, a Sankranthi blockbuster directed by Prashanth Varma, grossed Rs 300 crore globally, making it a top-10 Tollywood film in the US, all without inflated ticket prices.
Meanwhile, Devara 1, starring NTR, and Lucky Baskhar, featuring Dulquer, were among the year’s hits, alongside surprises like Ka and 35-Chinna Katha Katha Kadu, proving the potential of small films.
Sequels flourished, with Pushpa 2 and Tillu Square surpassing expectations. Dubbing successes like Amaran and Vettaiyan further underscored Tollywood’s influence.
OTT platforms gained prominence, with some theatrical flops finding patronage online. Re-releases of classics like Kick, Narasimha Naidu, Nuvvu Nenu, Vakeel Saab and Indra worked well at theatres.
In 2024, Tollywood cemented its reputation as a powerhouse of creativity, diversity, and audience appeal.
