Telugu cinema has become bigger in India and also surpassing Bollywood in some factors.
The pan Indian Bahubali became an eye turner in 2015 and 2017 with its two parts and eventually 'Pushpa-The Rule' repeated that feat in 2021.
On the other hand Prabhas' pan Indian appeal continued with the triumph of Saaho in Hindi though it miserably toppled in down South. Now the most popular films RRR and Radhe Shyam is on its way in this stratum.
Along with the Telugu film industry, the surprise pan Indian success happened with Kannada industry's KGF.
But not every so called pan Indian film cannot reach that pinnacle. Ravi Teja's Khiladi miserably failed in Telugu and none could even bother about it in Hindi.
'Bheemla Nayak' Telugu version received good response but the Hindi version is not yet released. No one knows what will be its fate in Hindi once released. A delayed release of a dubbed film may not give positive result in general.
Tamil industry's Valimai performed pathetically with Rs 20 lakh nett on Thursday and Rs 35 lakh nett on Friday which is an insult for a star like Ajith.
Earlier to this the pan Indian Thalaivi also under performed by all means.
The point to be noted is that every director and hero is assuming that pan-Indian film means dubbing their film in different languages. That hardly works.
Only the films that can pull the attention of the National audience either with songs or the dialogues in trailer with an out of the box visual ambience can have the potential to accomplish that.
The most successful pan-Indian films Bahubali, Saaho, Pushpa and KGF possess all the above factors.
So, let us wish that every Tom, Dick and Harry don't call their films pan-Indian just for the sake of dubbing them in all the languages. That keeps the image of South Indian film industry down.