The tastes of television viewers have changed considerably. It is no longer feasible to assume that a movie that performs well in theaters will receive high ratings on television.
This has been demonstrated numerous times in the past, including with the recent release Sardar.
Starring Karthi as the lead actor, Sardar garnered a positive response from theater-goers, particularly in multiplexes and B-centers.
However, when the movie was aired as a world television premiere, it failed to impress, receiving a mere 1.48 TRP.
In contrast, regularly broadcast movies such as Baahubali, Maharshi, and Son Of Satyamurthy received significantly higher ratings.
There is a twist here. The Zee Group hadn't aired this film on its main channel, but as an experiment it has telecasted this film on its Movies channel.
Unfortunately, this decision led to a drastic decrease in ratings. If it had been shown on the main channel, Sardar might have fared better.
Karthi played a father-son duo in this film, which offers an intriguing take on the life of a spy. Rashi Khanna played the lead actress in the movie, which was directed by Mithran.
