While efforts are underway to regulate film promotions and control reviews, the irony lies in the unnecessary expenses producers willingly shoulder.
Producers spend heavily on promotional songs, teasers, trailers, and social media clips just to boost view counts — most of which are artificially inflated and paid for.
Despite big spending, these views rarely convert into theatre footfalls. Good films spread through genuine word-of-mouth, not through inflated numbers.
College tours are another costly affair. Heroes and heroines perform at campuses, but students treat it as free entertainment, with little impact on box office collections. Flights, hotels, and car rentals for these tours cost producers several lakhs.
During production, the burden is even greater. Producers cover all hero-related expenses — from managers to makeup artists, stylists from Mumbai, shopping trips to Dubai, and more. Saying "no" isn’t an option.
Bringing in popular heroines, choreographers, or fight masters from Mumbai escalates costs further, requiring multiple hotel rooms, cars, and meeting endless staff demands. Even technical crews from Mumbai command a premium.
All these hidden costs pile up, leaving producers frustrated — silently footing the bill for a system few dare to question.
