Dulquer Salmaan's Sita Ramam has crossed the One Million Dollars gross with Sunday advance sales. This is a stellar achievement given that no other film did more than $200K in the last two months.
At Telugu States, the movie is super strong in the holiday season. The film managed to hold good number of theaters in its second week. Saturday numbers are superb and the movie is looking rock solid on Sunday as well.
Tomorrow will also be another big day because of Independence Day holiday.
All those involved in the trade are sitting pretty with massive profits already. With no stars, Sita Ramam victory stands as a testimony for content-driven films.