Some heroes have been delivering disasters for years, yet they don’t work for free or on a profit-sharing basis. They demand Rs 7 to Rs 9 crores per film, forcing producers to recover massive investments.
Many mid-range heroes struggle to generate even minimal openings. Theatrical business is bleak, and OTT platforms are offering meager deals. Yet, someone still finds a way to make these films - only to lose money again.
Despite back-to-back flops, these heroes continue securing films. It’s baffling why producers willingly invite financial trouble.
How long has it been since Sharwanand or Gopichand delivered a hit? Sudheer Babu has had occasional success, but proper openings remain rare. Even Ravi Teja, after Dhamaka, hasn’t had a solid hit, with producers burning crores on failed ventures.
Yet, films keep getting made. Sharwanand reportedly charges Rs 9 to Rs 10 crores, Gopichand demands Rs 7 crores, and some mega heroes fall into this category too. Even small heroes, who charge around Rs 1 crore, are causing losses.
Despite this, the industry keeps churning out films, making one wonder - why does this cycle never end?
