The competition between ‘Sarileru Neekevvaru’ and ‘Ala Vaikunthapurramloo’ is not going to die anytime soon.
Both the camps have been fighting with each other by releasing posters with hyped figures.
They even fought to claim ‘industry hit’, ‘non-Baahubali grosser’, etc. Thankfully, the phase of boasting collections has now ended.
But don’t relax! We are going to witness another sort of war between these camps.
Like in the olden days, the competition is about the number of 50-days centers. Both the films have completed 25 days of run in theaters and are aiming for 50 days run.
They have to be in the theaters for another 20 days which is going to be a huge task as this weekend Sharwanand and Samantha’s “Jaanu” is hitting the screens and the film has generated good buzz.
On February 14th, Vijay Deverakonda’s “World Famous Lover” will be releasing. The focus will be shifted to these movies. Hence, the audiences for Sankranthi movies will completely dwindle. Given this scenario, keeping them in many centers for 50 days is big head-ache.
At present, Allu Arjun’s “Ala Vaikunthapurramloo” is still drawing better collection compared to “Sarileru Neekevvaru” that has been restricted to a single screen in many areas.
The producers have already begun assessing how much they are going to lose money if they have to keep many theaters for 50 days.
The share will fall into deficit. If the team ‘Sarileru Neekevvaru’ takes it as a prestige issue to keep the movie in many centers for 50 days, the buyers will lose money from their profits.
Will producers bear it?
Anyhow, clarity will emerge how many centers will remain for 50 days in the next 10 days. However, this is a foolish act for centers when both of them have already been declared hits.