Although the Sankranthi holidays have concluded, Sankranthiki Vasthunnam continues to dominate at the box office, maintaining a stronghold even during weekdays.
The film is still seeing houseful screenings in multiple regions, consistently bringing in impressive shares.
On its 8th day, this wholesome family entertainer grossed 15 crore, taking its worldwide total to a notable 218 crore.
While it was expected that the movie would perform well during the holiday period and the weekend, the sustained success during weekdays has caught many by surprise.
The movie will benefit from the Republic Day holiday (Saturday), positioning it to post strong numbers over the next weekend.
In North America, the film, directed by Anil Ravipudi and produced under Sri Venkateswara Creations, is closing in on the $2.5 million mark, with the $3 million milestone firmly within reach.
Given its current box office trajectory, Sankranthiki Vasthunnam is on track to join the prestigious 300 crore club.