The strategy of a simultaneous premiere on both TV and OTT platforms proved to be a very productive for Venkatesh’s sensational hit Sankranthiki Vasthunnam.
Directed by Anil Ravipudi, the film was crafted as a wholesome entertainer, designed to appeal to a wide spectrum of audiences, from families to youth.
The movie produced by Sri Venkateswara Creations has garnered an exceptional response on television, airing on Zee, where it shattered records with a blockbuster TVR.
With a remarkable 18.1 TVR, it has become the highest WTP (Weekday Premiere) TVR in the past two years across Telugu General Entertainment Channels (GECs).
This is particularly impressive given the challenges faced by TV ratings in the current era, where movies often struggle to earn respectable TVRs due to the dominance of OTT platforms.
In fact, even recent Pan-India blockbusters have not garnered such an outstanding response on TV.
What makes Sankranthiki Vasthunnam even more special is its unparalleled success on the OTT front.
The movie not only impressed TV audiences but also shattered records on Zee5, achieving the highest-ever opening with 310 million+ streaming minutes.
This massive viewership speaks volumes about the film's broad appeal and the success of its dual release strategy.
Credit must go to Venkatesh and Anil Ravipudi, as the movie’s repeat value and universal charm have made it a blockbuster across all platforms.
