Sankranthiki Vasthunnam has emerged as the true Pongal blockbuster, surpassing its competitors in terms of box office collections across all areas.
While Game Changer released on January 10th and Daaku Maharaj on January 12th were also part of the Sankranthi race, the Venkatesh-starrer, which hit theaters on the festival day, January 14th, has quickly become the top performer.
Directed by Anil Ravipudi, Sankranthiki Vasthunnam stood out from the other mass entertainers by offering a wholesome, family-friendly experience that appealed to audiences of all ages.
This has once again proven that family entertainers are the preferred choice for festival seasons, and Sankranthiki Vasthunnam delivered an abundance of fun and entertainment.
The film has seen impressive growth, clocking higher numbers on Day 5 compared to the previous two days, and has now surpassed the total collections of Game Changer and Daaku Maharaj across all areas.
Sankranthiki Vasthunnam has also become the second highest-grossing film after RRR on Day 5.
The movie also crossed the $1.9M mark internationally and is set to breach the 2 million milestone by the end of the weekend. Domestically, it is nearing the 200 Crore gross and 100 Crore share marks.
Overall, Sankranthiki Vasthunnam has turned into a massive profit generator for producers and buyers in all territories.