Sampath Nandi, known for his brilliant storytelling skills, has once again proven his creative prowess by taking the reins as the showrunner of Odela 2.
Alongside his responsibilities as the writer for the story, screenplay, and dialogues, Sampath Nandi has also supervised the direction of the film, with Ashok Teja helming the directorial duties.
The result is a highly anticipated cinematic experience that has generated significant pre-release buzz.
Tamannaah Bhatia, a prominent name in the Indian film industry, steps into the world of Odela with this second installment, bringing her star power to the film.
Scheduled for release on the 17th of this month, Odela 2 has already made an impressive mark in terms of pre-release business.
The film has garnered attention not just in the Telugu states but across the nation, thanks in large part to Sampath Nandi’s involvement in shaping the narrative.
The theatrical rights for the Telugu states and overseas markets were secured by Shankar Pictures, owned by Shankar and Suresh Reddy Kovvuri, for a staggering amount of 10 crore.
This massive deal reflects the growing confidence in the film’s potential, and the anticipation surrounding it, post the release of its teaser.
The Hindi and Tamil theatrical rights have been retained by the producers. Additionally, the non-theatrical rights have also fetched a significant sum, ensuring that the movie will generate substantial revenue before its release even hits the big screen.
The digital rights were sold for an eye-popping 18 crore, not including the Telugu satellite rights across all languages.
The movie was made on a budget of 25 Cr, while it already made profitable business with these deals.
Sampath Nandi's role as showrunner has played a pivotal part in the film's impressive business, especially considering how challenging it has become to secure strong theatrical and non-theatrical deals, even for star-led films.
Odela 2 has been mounted on a grand scale, with D Madhu producing it. With such a strong pre-release business and the potential for greater success, Odela 2 is surely one of the biggest attractions in summer.
The film’s theatrical trailer will be launched tomorrow in a grand event in Mumbai.
