Rajamouli's "RRR" was re-released in the United States to generate buzz ahead of the Oscars.
It is common practise in the United States to release films in theatres while competing for Oscars. The song "Naatu Naatu" from "RRR" was nominated for Best Original Song.
The film was shown in 283 theatres, the majority of which were in Los Angeles. The film earned $191k. If we add the amount from non-reported locations, it would be around $200k.
“RRR" grossed $14.3 million in its first release (in 2022), and the total gross now stands at $14.5 million. The film failed to make an impression in theatres following its re-release.
Given the buzz and hype surrounding the film, the team anticipated that Americans, rather than the NRI crowd, would flock to the theatres.
Even with the re-release, the majority of the audience consisted of NTR and Ram Charan fans.