After making a confident debut with Rowdy Boys, young actor Ashish will next be seen in a youthful entertainer titled Selfish.
Helmed by Kasi Vishal, a former associate of director Sukumar, the film was launched long back.
The film's production team began filming today. The shoot began in the Dhoolpet area of Hyderabad.
The motion poster and Ashish's massy look indicate that the film will be a complete mass love story.
The film produced by Sukumar Writings in association with Dil Raju's Sri Venkateswara Creations. S Manikandan is the cinematographer.
Harshith Reddy, Hanshitha Reddy and Ashok Bandreddy are the co-producers of the film, with Chandrabose as the lyric writer.
The female lead and other details of the film will be announced soon.