A unique and engaging promotional strategy is just as important as making an entertaining film. Recent hits have proven that movies which embrace this approach achieve great success.
The makers of Nithiin's upcoming film Robinhood are showcasing their creativity in the promotional campaign.
The launch of the brand song, followed by a behind-the-scenes making video, and the building of excitement around the song Adhi Dha Surprisu, have all been major highlights.
The songs received an overwhelming response, with Adhi Dha Surprisu becoming a sensation, especially thanks to the catchy hook step by Ketika Sharma, which has captured the audience’s attention.
The team has now released another promotional video titled Honest Podcast, featuring Nithiin and Venky Kudumula.
Nithiin plays the host, posing humorous questions that address the liberties directors often take when crafting commercial films- questions that both fans and filmmakers can relate to.
Venky Kudumula’s witty and fitting responses had viewers laughing throughout, making the first episode a real treat.
This is just the beginning, with more episodes to follow. After such a fun start, anticipation for the next episodes- and for the film itself, has only grown.
The team is clearly confident about the film, and their excitement has only doubled after seeing the final product.
With high energy in their promotional efforts, Robinhood, co-starring Sreeleela and produced by Mythri Movie Makers, is set to release on March 28th.
