Global Star Ram Charan has once again proven his unmatched star power. The first glimpse of his upcoming film Peddi has taken the internet by storm, shattering records across Indian cinema.
Within just 24 hours, the video became the most-viewed glimpse in Indian film history, leaving previous benchmarks in the dust.
This electrifying response has sparked intense competition among major brands for the film’s non-theatrical rights.
Directed by Buchi Babu Sana and produced on an unprecedented scale by Venkata Satish Kilaru, Peddi has been the talk of the industry ever since the glimpse dropped.
The film's audio rights have already been sold for a career-high price in Ram Charan’s career. Leading digital platforms are now offering lucrative deals to bag the non-theatrical rights, but the makers are taking a strategic wait and watch approach before finalizing any deals.
At a time when even big star films are struggling to secure proper deals, Peddi has become a hot property, showcasing not just the actor’s staggering popularity but also the sky-high expectations surrounding the film.
Peddi is set for a grand worldwide release on March 27, 2026, and the buzz surrounding it only seems to grow stronger with each passing day.
