"Pushpa 2's" monumental success in the Hindi heartland has not only surprised Bollywood superstars and directors but has reportedly caused SS Rajamouli to reassess his strategy.
Rajamouli, who transformed the landscape of pan-Indian cinema with the "Baahubali" franchise, firmly established Telugu films on the national stage.
As India's top director, Rajamouli is currently focused on his next venture, "SSMB29," starring superstar Mahesh Babu. This highly anticipated film aims to penetrate the Hollywood market and is set to commence shooting soon.
However, the staggering box office collections of "Pushpa 2" have reportedly led Rajamouli to re-evaluate the North Indian market's potential and tweak aspects of his upcoming project.
The mass appeal of over-the-top action sequences and the hero's charismatic character in "Pushpa 2" resonated strongly with Hindi audiences.
Rajamouli, who already has a keen understanding of Hindi viewers' preferences, is now rumored to be planning even grander action sequences for "SSMB29" to capitalize on the massive market appeal demonstrated by "Pushpa 2."
