The promotional campaign for the second installment of "Pushpa," dubbed "Pushpa The Rule," will kick off on April 7th, a day before Allu Arjun's birthday. Since Tuesday, the creators have been generating buzz on their Twitter accounts. It will run until April 8th.
In terms of production design and budget, "Pushpa 2" is being produced on a large scale. The promotion will also begin on April 7th. On that day, a concept video shot specifically for the film's promotion will be unveiled.
The lengthy video will give an idea of the film's lavish scale and the filmmakers' ambition.
With this film, Allu Arjun hopes to capture a global audience. The first installment of "Pushpa" was a huge success in the Hindi market. However, it did not perform well in the overseas market. He wants to change that with this second part.
Mythri Movie Makers is bankrolling the film, which is being written and directed by Sukumar.
