Mumbai: The box office buzz is all about Pushpa 2: The Rule, which opened for advance bookings yesterday to a phenomenal response.
In just half a day, the Hindi version of the film raked in around ₹5 crore nett in advance bookings, with ₹2 crore nett coming from national chains alone—all within 7-8 hours.
This incredible momentum suggests that the film could easily achieve ₹30 crore nett in advance bookings for its opening day before its release.
With such a pace, Pushpa 2 is on track to challenge the record for the highest opening ever for a Hindi film.
Smaller circuits like Odisha are leading the way, with advance bookings poised to break records by a significant margin.
West Bengal, which was expected to be a tougher circuit to crack, is performing extraordinarily well, while even a non-advance market like Punjab is witnessing robust pre-sales. All signs point to a historic opening on Thursday.
In the South, the response has been equally extraordinary.
Although advance bookings opened slightly later than in the Hindi belt and are yet to launch in the Andhra region of the Nizam/Andhra circuit, the initial results are promising.
Tamil Nadu, often considered a challenging market for non-Tamil films, is showing encouraging signs despite limited advance bookings.
With its record-breaking pre-release momentum, Pushpa 2 is set to make history at the box office.