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It is well-known that theaters struggle when there are no big-film releases. People often do not attend smaller films, which leads to minimal revenue from interval snacks despite receiving rental payments from producers. Theaters need big films to draw crowds.
Currently, major stars typically do only one film every two years. In the 1980s, stars like NTR, ANR, Chiranjeevi, and Krishna used to release 5-10 films a year. Over time, as actors' fees increased, they started working less frequently, often releasing just one film every two years.
Today, stars such as NTR, Allu Arjun, Ram Charan, and Mahesh Babu continue to work at a slow pace. In contrast, Prabhas, one of the biggest stars in Indian cinema, is currently working on multiple films simultaneously.
It is needless to say that Prabhas has gained the industry's goodwill by taking on more films than any other major star in Tollywood.
Prabhas has four movies lined up, which means work for directors, technicians and cine workers, while producers are earning well from his successful openings.
Prabhas is also drawing large audiences back to theatres. His 'Kalki 2898 AD' is performing well in both Telugu states. Everyone, from producers to cine workers and even theatre staff, is rooting for his success. Their positive wishes are helping him deliver more hits.
Prabhas’ active involvement in multiple projects has made him a favorite in the industry. His dedication ensures continuous employment for many people working in cinema.
The strong box office performance of his films, like 'Kalki 2898 AD,' is attracting big crowds, helping theatres recover post-pandemic losses. The huge acceptance for Prabhas is evident, as he continues to bring success and excitement to Tollywood with his consistent hits.
His lined up films as the main lead are 'Salaar Part 2 Shouryanga Parvam', 'The Raja Saab', 'Spirit' and Hanu Raghavapudi's directorial. We have to see if other top stars also follow Prabhas for the benefit of industry.
Usha Chowdhary
