Ajith Kumar is a superstar who never promotes his films. He does not hold press meets for his movie releases, nor does he give interviews.
Yet, his films consistently achieve record-breaking openings in Tamil Nadu, showcasing his immense popularity.
However, his fan following in the Telugu states is not as strong, despite all his films being dubbed in Telugu.
Lyca Productions, the makers of his latest film Pattudala (Vidaamuyarchi), struggled with promotion strategies for the Telugu audience and ultimately opted for no promotions at all.
The film is set to release in theaters on Thursday, February 6, 2025. Directed by Magizh Thirumeni, it features Trisha as the female lead.
The big question remains—will the film secure decent opening collections in Andhra Pradesh and Telangana? From Friday onward, it will face stiff competition from Naga Chaitanya’s Thandel.
To sustain at the box office, Pattudala must generate strong word-of-mouth from its first-day audience.
