A major film featuring a senior star is being produced with high expectations. Many assumed this project would break records in terms of theatrical and OTT rights.
The director, who previously delivered a hit, is helming this film as his next big venture. However, the market response has been underwhelming.
The makers expected ₹90 crore for the digital rights, but OTT platforms are only offering ₹35 crore. Currently, negotiations are around ₹50 crore.
This reflects the current state of Tollywood's OTT market, even with big names involved, and highlights the challenges other films may face.
