Mega fans are growing increasingly concerned about the lack of buzz surrounding upcoming films, particularly Harihara Veera Mallu starring Pawan Kalyan and Vishwambhara featuring Chiranjeevi.
The usual anticipation and excitement for these films seem to be missing, raising concerns about their potential to draw audiences to theaters. Unless these projects gain momentum and generate excitement, their box office prospects could be at risk.
On the other hand, OG appears to have some traction, particularly among the younger audience who are actively supporting recent releases.
However, without consistent promotional efforts from the Mega camp, even OG might struggle to make a significant impact. Adding to the uncertainty, the film’s release date remains unconfirmed.
A key point to consider is the shifting political affiliations that have affected the Mega camp's traditional support base.
The communities backing TDP and YCP have largely distanced themselves from Mega heroes.
Historically, TDP supporters never aligned with the Mega camp, and despite the recent join hands of Jana Sena with TDP, the TDP faction remains uninterested in promoting Mega hero films. Their focus continues to be on their own stars, such as Balakrishna.
At present, the Mega camp primarily relies on support from its own community; however, even that base is divided between the Mega and Allu factions. This fragmentation has resulted in a noticeable decline in pre-release hype for Mega films.
The recent underwhelming response to Matka, especially during its opening, came as a surprise to many and underscores the diminishing enthusiasm.
Similarly, Game Changer faced lukewarm reactions, similar to Devara, but the latter benefited from the support of both its own community (despite internal divisions) and the backing of YCP supporters.
The harsh reality is that the Mega camp has lost its once-dominant box office strength. Whether they can reclaim their former position remains to be seen, and only time will tell if they can regain their popularity and influence in the industry.
Madhunandan Akkishetty
