NTR didn't waste time entering Bollywood after the massive success of "RRR".
He signed Yash Raj Films' big-budget action drama "War 2," which stars Bollywood's leading man Hrithik Roshan.
"War 2" will mark NTR's official Bollywood debut. But first, he plans to expand the market for his films in North India, and he has formed a partnership with Karan Johar, one of Bollywood's most influential celebrities.
NTR strategically partnered with Karan Johar's Dharma Films and Anil Thadani's AA Films to distribute his upcoming film "Devara" in North India.
Karan Johar was instrumental in creating a lot of buzz and publicity for Prabhas and Rajamouli ahead of the release of "Baahubali" in the North Indian market.
Karan Johar will go the extra mile to promote the films with which he is associated. So NTR will undoubtedly gain more attention even before "War 2" is released.
NTR made a wise decision to expand his market in North India.
