Rajamouli and his team aggressively promoted "RRR" in the USA, launching a massive campaign and marketing in Hollywood to create significant buzz.
They hold special shows for Hollywood influencers so that the film’s buzz reaches the top filmmakers and Oscar committee.
The concerted campaign in Hollywood paid rich dividends to Rajamouli.
He now became a globally recognized director, and MM Keeravani became the first-ever Indian music director to win the Oscar award for an Indian film. “Naatu Naatu” won the Oscar award.
Allu Arjun had two aims when he started “Pushpa 2”: 1) to conquer the North Indian market and 2) to collect more than $10 million in North America. He achieved both these feats with “Pushpa 2” in just one weekend.
He is reportedly now aiming to take the film to the Oscars and create a strong buzz for it. He is aiming to receive nominations for both acting and the film.
In fact, Pushpa 2 is generating significant buzz and collections in North India, and according to sources, Allu Arjun plans to invest heavily in Oscar promotions, similar to what the RRR team did, aiming to achieve a global milestone.
The National Award-winning actor feels that this is a rare opportunity, as his film has garnered immense national and international attention.
Missing the chance to promote it further to the Oscars would be a mistake, as creating this level of buzz with another film is neither easy nor guaranteed.
