The publicity for the film Sankranthiki Vastunnam has become a hot topic. Director Anil Ravipudi has taken charge, changing the usual promotional approach.
Industry insiders suggest that Dil Raju’s SVC banner typically doesn’t invest much in promotions. Even his brother Sirish admitted that this is the first time their banner has seen such intense media involvement. However, the credit doesn’t go to the media or SVC—it’s entirely Anil Ravipudi’s strategy.
From content creation to planning when and how to engage the audience, Ravipudi orchestrated every detail, with the PR team providing support.
Now, other filmmakers are eager to follow in his footsteps. But why aren’t they succeeding? Because they haven’t fully understood his methods.
While some can replicate his content style, getting heroes to participate in promotional skits and ensuring those efforts resonate with the public is a different game altogether. The real challenge lies in achieving unified decision-making.
When the hero, director, and producer have conflicting ideas or when the digital team fails to align with the overall strategy, the entire plan collapses. Unlike Ravipudi, who runs a one-man show with remarkable precision, others are struggling—resulting in wasted content and ineffective publicity.
One must acknowledge that Anil Ravipudi is not just a creative filmmaker and an efficient marketing strategist but also a strong leader. Otherwise, it would be impossible to manage a one-man decision-making show while effectively marketing a film.
