Who is the hero in Tollywood who is relevant by all means of film business? The answer to this question is Nani.
Despite the presence of many heroes who can deliver blockbuster hits, the non-theatrical market remains strong, with Nani's movies performing particularly well.
His films not only do well in non-theatrical markets but also fare decently in theaters. If the budget is kept under control, producers can see substantial profits.
Many other heroes in the Rs 25 crore range find it difficult to break even over the total run of their films.
Heroes in the Rs 10 crore range often don’t achieve that 'share' in their total run and lack significant non-theatrical sales.
But Nani is the only one who enjoys both theatrical and non-theatrical popularity now. This is why many producers are eager to make films with him.
One of the major players in Tollywood has always been keen to make a film with Nani. Though he made a film with him earlier, there hasn't been another opportunity.
Therefore, he maintains regular contact with Nani, reaching out every two or three days, hoping to collaborate on a new film. However, it seems that this collaboration may not happen anytime soon.
A young producer who previously made a film with Nani is also trying to work with him again. However, Nani appears to be reluctant for unknown reasons.
While Nani maintains good relations with everyone, he is selective about whom he chooses to work with. Meanwhile, others continue to wait for their chance.
This speaks to the demand for Nani in Tollywood.
