YS Rajasekhara Reddy proved that padayatra is the most powerful thing to get close to the people.
The same was followed by his son YS Jagan Mohan Reddy and proved that it is a successful formula.
But this is all political. Now Naga Shourya is trailblazing this method to promote his film 'Krishna Vrinda Vihari'.
Generally the film promotions happen with audio events, pre release functions and some speeches. But they are not sufficient to connect with the audience now.
They need to do something different and effective. Somehow Naga Shourya felt that a padayatra would fill the space.
So he will tour some cities and towns by bus, get down in every place and continue to walk through the streets requesting people to watch his film. This tour is planned from Tirupati to Visakhapatnam.
This is in fact an expensive affair as it requires bouncers, vehicles and accommodation for the team in every town and city. We have to see how this works out.
Aneesh Krishna is the director of Krishna Vrinda Vihari which is produced by Usha Malpuri. Shirley Setia plays the female lead.
