Until last year, most producers in the Nizam region relied solely on Dil Raju's SVC for distribution.
However, things have changed dramatically since Mythri Movies began distribution in Nizam.
These days, all production houses that make small and medium-budget films hand them over to Mythri Movies for release in Telangana.
This weekend, three films will be released, two of which are to be distributed by Mythri: Gam Gam Ganesha and Bhaje Vaayu Vegam.
Mythri will also handle the small-budget film Satyabhama, which stars Kajal Aggarwal and is scheduled for release on June 7.
The trend is gaining traction, and the new entrant to this business in Nizam has become the first choice for many producers.