"Kalki 2898 AD" is a film that is generating high expectations. Starring Prabhas, the film has garnered pan India attention, with sources sharing insights about its promotions and expenditures.
The latest update reveals a Rs 3 crore spending on a 12 second advertisement during one of the IPL matches.
A source said, “The makers spent Rs 3 crore for a 12-second ad during an IPL match. Being a multilingual film set to release in Hindi, Tamil, Telugu and other languages, the producers didn’t hesitate to invest heavily in promoting their film during an IPL match which can attract 60 to 100 million viewers depending on the teams playing thus ensuring significant exposure.”
The source also shared, “Prabhas has been doing his best to sustain interest around his film and he is excited about doing a science fiction movie for the first time in his career.”
The film also has many lead cast including Deepika Padukone, Amitabh Bachchan, Kamal Haasan, Dulquer Salmaan, and others, making it one of the most anticipated thrillers in Indian cinema.
“The action-adventure is expected to have strong openings in the Hindi heartland, thanks to its Bollywood actors and a groundbreaking theme,” the source concluded.
