"Mazaka," starring Sundeep Kishan and Ritu Varma, is currently playing in theaters, having premiered on Wednesday, February 26, 2025.
The makers chose a Wednesday release instead of the traditional Friday debut, hoping to benefit from the Maha Shivaratri festival holiday.
However, they overlooked the challenge of sustaining a long weekend run for a film starring Sundeep Kishan. Even top stars would struggle to maintain momentum with a midweek release.
"Mazaka" saw a drop in collections on Thursday, as weekday screenings typically attract lower footfalls.
While there is potential for a pickup in collections from Friday evening, the film already experienced a partial decline in sales on Wednesday and a significant drop on Thursday. The team has now recognized its mistake.
Additionally, the film has not received universal positive reviews, and word-of-mouth remains mixed, further impacting its box office performance.
