Among recent blockbusters, Sankranthiki Vasthunam generated a lot of hype before its release.
Director Anil Ravipudi devised a unique promotional strategy and even involved the film’s lead actor, Venkatesh, in it. The film went on to become one of the biggest blockbusters of all time.
Anil Ravipudi’s aggressive promotional approach received widespread praise, prompting others to follow suit.
Given that Mazaka belongs to the same genre as Sankranthiki Vasthunam, its makers are employing a similar promotional strategy.
Director Trinadha Rao and writer Prasanna Kumar have been creating small, entertaining skits to generate buzz. They are also attempting to monetize these promotional videos.
However, what Mazaka lacks is a viral soundtrack—one with songs that attract attention on social media, especially among meme creators and reel makers.
It remains to be seen whether Anil Ravipudi’s marketing approach will work for this film as well.
