iSmart Shankar is refusing to slow down as it continues to rake in superb collections on its third day. It is set to become a blockbuster in terms of return on investment.
Puri Jagan sympathizers are elated with the success of iSmart Shankar. They feel that the maverick director is back in the reckoning again so that top actors would make a beeline for him.
But is Puri Jagan really back with iSmart Shankar?
The film is just a bit better than most of his recent outings. The eccentricity and over the top mass elements are all over the film.
Puri has found a perfect match in Ram who has totally surprised everyone with his 'tapori' act. Mani Sharma's music and explosive promos played a big role in creating the buzz.
Will this type of content and style work for big stars?
In fact, iSmart Shankar would have ended up disappointing if there is a big commercial star playing the lead.
People don't expect a lot out of a mid range star like Ram, which is why they are ignoring some mistakes and shortcomings in the film.
Maybe Puri should stick to working with tier 2 heroes as he gives a makeover to them and help them penetrate into mass markets.
Also he should be aware of the string of flops that preceded iSmart and be careful about striking a balance between commercial appeal and eccentricity.
