Ajith Kumar is one of Tamil cinema’s biggest superstars, but he takes an unconventional approach to promotions — avoiding press meets, pre-release events, and media interactions. This often leaves producers relying on alternative promotional strategies.
Mythri Movie Makers, known for its heavy spending on promotions for Telugu films, has now ventured into Tamil cinema with Good Bad Ugly, starring Ajith.
The film is slated for release on April 10, but with just nine days to go, there is little promotional buzz surrounding it.
Adjusting to Ajith’s low-key promotional style appears to be a challenge for Mythri, which is currently relying primarily on online promotions.
Adding to the concern, Ajith’s recent film Pattudhal – Vidaamuyarchi was a massive failure, leading to minimal interest in Good Bad Ugly across the Telugu states.
As of now, there’s no indication that Mythri will even release the Telugu version, given the complete lack of publicity in the region.
