Aha company entered the scene as an exclusive Telugu OTT platform.
Although they initially featured some adult content web series they soon realized that Aha needed to diversify its content to thrive in the OTT market. As a result, they began experimenting with various genres.
The first season of Balakrishna's "Unstoppable" was a blockbuster hit among the shows produced by Aha. But its popularity eventually waned by reflecting the ongoing struggle of Aha to establish itself in the market.
At present "Chef Mantra" season three is underway which is primarily focusing on cooking.
However, the show also incorporates elements such as inviting movie celebrities to engage in games and cooking sessions.
Konidela Niharika serves as the presenter for this season. In line with the prevalent trend on social media to showcase oneself in revealing attire, Niharika also follows suit.
However, the game show's script, designed for the participating celebrities, is filled with double meanings. The answers often carry a hidden meaning, and the discussions surrounding the questions are laden with vulgarity.
Some of the questions, such as 'Have you ever taken a picture of your dash?' and 'Is your dash happy?', are particularly suggestive.
Furthermore, it appears that the individual responsible for writing the script is inclined towards using double meanings excessively. Despite being a family oriented show, the script often veers into bedroom related dark humor.
It seems that Aha's writing team is attempting to attract viewers with provocative dialogue and content.
