Actor Prudhvi's comments at the Laila pre-release event sparked a social media storm.
The film’s hero and producers distanced themselves from his statements, but Prudhvi’s follow-up remarks only intensified the controversy.
Although he eventually apologized, the negativity surrounding the film lingered.
Initially, it seemed like just another minor controversy, but the industry's response over the weekend suggests a significant shift.
In an interview, actor Brahmaji criticized Prudhvi, stating that political remarks at a film event were inappropriate.
At another function, a producer expressed his opposition to using film platforms for political propaganda.
Such strong reactions from industry insiders within a single weekend indicate changing dynamics.
It’s now clear—figures like Prudhvi and even the Jabardasth batch must tread carefully.
The film industry is drawing a firm line: If you want to do politics, join politics. But don’t misuse film events for personal agendas.
It remains to be seen how long this newfound discipline will last.
