Big stars don't get satiated with high remuneration; they also demand a share in the profits.
They often take both hefty pay and nearly half the profits without investing any capital. This trend once limited to a few stars is now widespread.
Mahesh Babu once added family members’ names to his films, giving them nominal sums, not profit shares, but later dropped this practice.
Allu Arjun initially supported relatives like Nagababu similarly but shifted strategy with Ala Vaikunthapurramuloo, where the Geetha banner reportedly took 50% of profits.
For Pushpa 2, he allegedly claimed 27.5% of total business without taking remuneration. For the upcoming Atlee project Allu Arjun won’t follow this formula, he is apparently going only with hefty remuneration. But he may add Geetha Arts banner for Trivikram’s film for profit share.
Siddu Jonnalagadda, in Jack, took a modest fee plus Nizam rights; considered a healthier model for producers.
Megastar Chiranjeevi is now introducing his daughter’s banner into his Rs 75 crore film with Anil Ravipudi including a 50% profit share.
NTR regularly includes NTR Arts for a share. This method reportedly led to the cancellation of his earlier Trivikram film. In contrast Prabhas and Ram Charan opt for fixed fees.
Among directors S S Rajamouli, Sukumar and Trivikram Srinivas also take profit shares with Sukumar and Trivikram using their own banners.
Now Samyukta Menon is the first actress to adopt this model. She is dividing her income as remuneration and profit share adding her own banner.
