"Game Changer" in North America is facing a significant setback, currently projecting losses of over 50%, making it one of the largest failures in recent times for a major player in the market.
The trade is now expected a full run of around $2M-$2.2M only. Initially this amount was anticipated to come from premieres alone. However, the reality has been far more devastating, leaving stakeholders stunned and deeply concerned.
This drastic underperformance kept the buyers in disappointment. The unexpected losses have sent shockwaves through the industry, raising questions about the factors behind this dramatic shortfall.
The lack of necessary pre-release hype led to poor to average openings, while the unanimous negative word-of-mouth is widely regarded as the key factor behind this setback.
