Sequels are proving to be the biggest draw at the box office, delivering massive openings compared to new films.
While content ultimately decides a movie’s fate, the initial pull for sequels remains significantly stronger.
From small films like Polimera 2 to mid-range hits like Tillu Square and Mathu Vadalara 2, all the way up to the highly anticipated Pushpa 2, sequels are commanding immense traction.
One key reason behind this trend is the success of their predecessors, both in theaters and on OTT platforms.
Young audiences today consume almost every film on streaming services, often finding movies more appealing at home than in cinemas.
When a sequel is announced, those who discovered the first part on OTT rush to theaters, creating a built-in audience base. This has led to franchises gaining significant value.
Currently, the demand for Lucifer 2 and Mad 2 is soaring as both films gear up for release this weekend.
The takeaway for filmmakers is clear — it's no longer just about making a film; building a franchise is the new winning formula in the industry.
