Srikanth Odela, the director of Nani's upcoming film, is upset after his film's title was leaked. A website published a story about the leak, and he reacted by using harsh language.
He tweeted as follows:
"Not only for my film, but for anybody's film, ASSISTANT DIRECTORS or WRITERS are being blamed for leaks. This should be stopped. These people are the future creators, and their selfless contribution to cinema deserves utmost RESPECT! Change the habit of blaming the actual hard-working film departments and learn to admit your greediness. I know the b##%%^rds who leaked my title, and THEY ARE NOT FROM MY TEAM."
Though the director used the actual 'b' word in his tweet, we’ve censored it here to maintain decency.
When probed into it, it's suspected that the director might be looking to create controversy or promote his film's concept. It's been noted that the protagonist in his film has the "L" word in Telugu tattooed on his hand, which is equivalent to the English "B" word, as he’s called that by others in the film.
So, it is speculated that the director’s use of the strong language could be an attempt to draw attention to the film’s theme from this tweet.
Otherwise, calling journalists who leaked the title such derogatory names is unbelievable. If the director wants to promote his film by calling journalists the "B" word, that’s up to him.
Journalists, whether in politics or films, tend to speculate and report. They also report things based on hearsay, which is part of their profession. Letting out the title of a film is not against journalistic principles.
The buzz around films often happens through such activities, rather than just uploading PR-generated praise on websites.
