Aggressive promotions are underway in the USA for the release of the film Devara Part 1.
According to sources, the film was purchased for USD 1.5 million in the USA, and it will break even if it grosses USD 3 million during its full run.
Therefore, the buyers have set a target of generating at least USD 2 million from the premieres alone, which would make it easier to reach the USD 3 million mark, regardless of the film’s reception.
If the film receives positive reviews, it could exceed expectations. Even with negative feedback, reaching the USD 3 million mark wouldn’t be too difficult, provided the premieres generate USD 2 million.
To achieve this, ticket prices are being set at a premium, and the promotional campaign is in full swing, with special shows planned in nearly all major centers.
We’ll have to wait and see how well the film performs in the USA.
